Journey Builder Enablement
Salesforce / 2016 — 2017
In November 2016, the new CEO of the Salesforce Marketing Cloud launched an initiative to improve customer satisfaction and help our customers onboard to our marketing automation tool, Journey Builder. I was tapped to led a cross-functional team of 3 UX researchers, 2 designers, and a content writer to create an enablement strategy and deliver customer-facing documentation by January 2017, and provide a framework for improving in-product learning experience. More